Independent brand and digital growth studio, Hong Kong
SOME ltd. helps F&B, hotels, new and lifestyle brands connect strategy, creative direction, websites and digital growth around one clear business direction.
Start with an AuditFive connected capabilities, shaped around what the business needs next. Each engagement brings together the strategic, creative and digital work required to move from a clearer direction to practical execution.
Connect channel, content and acquisition decisions to the same brand and business priorities. The work may include audience and channel planning, campaign direction and a practical measurement framework.
What we shape
Good marketing is not more activity.
A brand can look polished and still be difficult to understand. A campaign can stay busy and still lack direction.
SOME ltd. starts with what the business needs people to understand and do, then connects brand, customer experience and digital execution around that decision.
Selected work
Selected work shows how brand, website, content and digital growth scopes can come together across F&B, hospitality, consumer and lifestyle businesses.
View all selected work
Zagin Soba
People behind the work
Co-founder
Leads e-commerce, website strategy and digital business planning across hospitality, F&B and lifestyle businesses.
“A strong digital experience should make the brand easier to understand, easier to choose and easier to grow.”
Co-founder
Leads marketing strategy, brand positioning and integrated growth planning across hospitality, F&B, new and lifestyle brands.
“Good marketing connects a clear brand idea with the decisions and channels that drive growth.”
Start here
The Brand & Digital Growth Audit is a focused starting point for businesses that need clarity before committing to more marketing activity. It reviews what is unclear, what is disconnected and which actions should be prioritised next.
