繁中 Start with an Audit

Selected work

Different businesses.
One clear direction.

Explore selected brand, website, content and digital growth work across F&B, hospitality, consumer and lifestyle businesses in Hong Kong.

Project outcomes and metrics are published only after client approval.

01 / F&B

Hong Kong

Zagin Soba

From early ideas with the Osaka founding team to the launch of new F&B stores in Hong Kong.

Selected scope

  • Market trend analysis
  • Retail and digital strategy
  • Brand photography and film
  • Brand communication strategy
  • Performance marketing
  • Social media strategy
Chef preparing food in the Zagin Soba kitchen
A composed bowl at Zagin Soba
Guests sharing a meal at Zagin Soba
02 / F&B

Hong Kong

Marudesankaku

Launch and growth support for a Japanese F&B brand born during the pandemic.

Selected scope

  • Creative direction and brand identity
  • Content themes and narrative
  • Art direction and pre-production
  • Product photography
  • Social media management
Marudesankaku ramen product photograph
Marudesankaku ramen with crisp garnish
Overhead Marudesankaku product composition
Marudesankaku noodle and dipping broth composition
03 / Consumer

Hong Kong launch

We are nice to you
/ C2 Plus

Brand, packaging, website and launch communications for C2 Plus in Hong Kong.

Selected scope

  • Brand identity design
  • Art direction
  • Website and online shop
  • Packaging and collateral design
  • Content development
  • PR and influencer strategy
C2 Plus product art direction in orange
We are nice to you brand stationery system
C2 Plus website presentation
We are nice to you print collateral
C2 Plus social media campaign mock-up
04 / Tea

Brand system

Yik Fung Tea

A brand and digital system spanning creative direction, packaging, website and product photography.

Selected scope

  • Creative direction
  • Brand development
  • Website design
  • Packaging design
  • Product photography
  • Business analysis
Yik Fung Tea cakes and loose tea composition
Yik Fung Tea cake in a vertical product composition
Yik Fung Tea gift packaging and tea setting
Loose tea being poured into a teapot
Yik Fung Tea cake and teapot composition
Tea being poured into a glass cup

More selected work

Different briefs.
Connected thinking.

05

InterContinental Grand Stanford Hong Kong

Website revamp, online shop, content creation, social media and performance marketing.

06

Ginsberg+Chan

EDM, website enhancement, e-commerce strategy, SEO, design development and online business analysis.

07

INHERE.CO

Social media strategy, content deployment, customer acquisition, geographic marketing and growth marketing.

Need a clearer next move?

Start with the problem.
Build the right system.

Start with an Audit